Online reputation has become so important that the internet has become our first go-to stop for everything. Not only do your customers surf the internet to find out more about you, but they also view it as their first source of information. A recent study has concluded that over 70% of people trust what the internet tells them. Most of all, they make decisions based on what they find online.
If someone writes something negative about your business online, it can put you at a severe disadvantage in the long run—especially if you’re not aware of what is being said about you online. You might never know why you didn’t get the desired results from your last marketing campaign, or why there is low occupancy even during peak season.
It’s essential to keep track of what people are saying about you on the internet and take necessary to correct and increase your goodwill.